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Daegu hosts German travel industry CEO convention


Daegu City and the Korea Tourism Organization jointly hosted the annual Convention of the German Travel Association (DRV) from Nov. 24 to 26 in Daegu.

 Daegu City attributes its success in winning the rights to host the German Travel Association’s annual convention to the joint efforts it made with the Korea Tourism Organization. Daegu City adds the DRV (Deutscher Reise Verband) Convention to its list of other significant events it has taken on this year, such as the 2011 Visit Daegu Year and the IAAF World Championships 2011.

The DRV annual convention is one of the most sought-after events for potential host countries worldwide because the body is the umbrella association of the world’s largest outbound market for foreign travel. The host country not only receives the spotlight and a flock of foreign visitors but also attracts the development of travel products.

 According to the DRV, Germans spend more on travel than any other nation (over 60 billion Euros in 2010), with the number of outbound travelers estimated at 80 million per year. To the German travel industry, it is of great interest to have the Korean tourism industry expand its presence in Europe.

Daegu City said it had made great efforts with the Korea Tourism Organization to organize a diverse selection of unforgettable events unique to Korea and Daegu that the German group of CEOs could experience.

 One of the highlights is that the participants were given the chance to feel the dynamism of Korea through a “Brush Performance” show created by Kim Ahn-shik.

 Other cultural events included a performance by JOK, an Arirang Party, and a sampling of herbal tea and traditional Korean biscuits.

 The visitors also had the privilege of visiting Daegu’s tourist attractions, namely Palgongsan Mountain and the “Gatbawi,” or standing stone, which resembles a traditional Korean horsehair hat or “gat.” They also visited the large and active temple of Donghwasa and the Daegu Bangjja Brassware (Korean Bronzeware) Museum.

 The organized events also featured tours of the nooks and crannies of the city streets that carry thousands of years of history between the modern concrete buildings. The sites included Seomun Market, the Dongsan missionary housing complexes, “Samirundong-gil,” the Gyesan Cathedral, the old resident homes of Seo Sang-don and Lee Sang-hwa, and the Yangnyeongsi Museum of Oriental Medicine.